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Downtowns are his business. And Bill Fontana, executive
director of the Pennsylvania Downtown Center, really
likes what he sees happening in Warren.
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"I wouldn't be surprised if Warren became a model that
could be transferred to other downtowns in Pennsylvania,"
said Fontana.
The impressive part of "Impact Warren," the $50 million
downtown and riverfront revitalization effort, said
Fontana, "is the focusing of resources."
"This kind of focusing of resources is something that
is growing stronger in Harrisburg," said Fontana. "For
too long they have sprinkled money here and sprinkled
money there without a great deal of impact."
Fontana is not surprised Gov. Ed Rendell has taken a
personal interest in "Impact Warren" and has managed
to provide millions of dollars in state funding for
the project.
"When the forces line up and some sort of development
opportunities present themselves," said Fontana, "I
think this administration wants to bring as many resources
to bear as possible."
Changing the atmosphere of downtown Warren will not
in itself help retain and attract people to the community,
said Fontana, but it is "part of the package and a move
in the direction of offering the kind of community people
want."
Restoring vitality to downtowns is all about lifestyles,
said Fontana.
"What people are looking for in a downtown is an integration
of living, retail, entertainment, recreation and dining
space," said Fontana.
For too long, said Fontana, "Part of the problem with
communities has been an enormous desire to segregate
land uses."
Typically, communities "have had big tracts for retail
use, tracts for residential, industrial, recreation.
Everything is so segregated and all it does is increase
the dependance on the automobile. Work, life and recreation
are all interlated and people want a lifestyle that
reflects that."
In Warren, said Fontana, "I think they are doing the
right thing - putting the emphasis on downtown living
and getting away from the mantra that downtown isn't
what it used to be. It needs to evolve into something
new."
Having a downtown which can offer all the elements of
that well-rounded, convenient lifestyle, said Fontana,
"certainly helps the equation."
"Reasonable jobs" are the other key component of the
equation. "But educated people go where lifestyle preferences
are being met and they're confident in their ability
to get a job once they get there," said Fontana.
Fontana, who has come to Warren to look at the "Impact
Warren" concept first-hand, said Warren is more fortunate
than most communities in that the proximity of the Allegheny
National Forest and Allegheny River offer "a recreation
abundance," which would be envied by most communities.
"But it can't just be outdoor recreation, it has to
be the full package," said Fontana.
From what he saw during his visit to Warren, Fontana
said it appears that Main Street Warren manager Leanne
Tingay is accomplishing a great deal to assure the downtown
sheds the perception that "nothing is going on."
Warren is certainly not alone as a downtown on the rebound,
said Fontana.
"I think the gist of the story is we're seeing progress
being made statewide," said Fontana. "Governor Rendell
has put an emphasis on core community revitalization
and in the next five to ten years we're going to make
substanative changes."
Focus of available resources for maximum impact will
be the key for all downtowns, said Fontana.
"I think now there is a desire to focus resources,"
said Fontana, and in terms of an example, "'Impact Warren'
is at the top of the list."
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